Hey, I’m Mair.

A polaroid photo of a woman with reddish brown hair, wearing sunglasses and a brown shirt, with New York City skyline in the background.

I build customer-centered learning products, certification programs, and digital experiences that help people grow, organizations evolve, and businesses scale.

A stack of five books on a small wooden table next to a green houseplant with large leaves. The books include: 'Good to Great' by Jim Collins, 'Well Designed' by Kalko, 'The Lean Startup' by Eric Ries, 'The Lean Product Playbook' by Olsen, and 'Branding' by Michael Johnson.

Collaborative

I believe the best digital experiences are built through partnership. I work as an extension of your team, taking the time to understand your goals, audience, customer needs, and business priorities. By bringing together strategy, content, design, and user experience, I help shape solutions that feel aligned, practical, and built for impact.

My Approach

Iterative

My approach is thoughtful, flexible, and grounded in continuous improvement. I believe strong work evolves through listening, testing, refining, and making intentional decisions along the way. Whether developing a website, learning product, certification pathway, or digital platform, I focus on creating experiences that are clear, engaging, and responsive to the people they are designed to serve.

Product Strategy & Customer Experience

I translate customer insights, market needs, and product performance data into strategies that improve experiences, guide product decisions, and drive measurable growth.

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My Work

Learning EXperience & Certification

I design and scale learning experiences, certification programs, and credential pathways that build skills, validate expertise, and create measurable value for learners and organizations.

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Photography & ViSUAL MEDIA

Photography and visual media are creative outlets that allow me to explore storytelling, composition, place, and everyday moments through a more personal lens.

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My Philosophy

"Fall in love with the problem, not the solution."

Uri Levine, Co-Founder of Waze

"For the things we have to learn before we can do them, we learn by doing them."

Aristotle, Nicomachean Ethics

Yellow rotary dial telephone on a yellow background.

Get in Touch!

Let’s connect about opportunities to build scalable learning experiences, credential programs, and customer-centered product strategies.